Even our entertainments are works of art whether or not we like it, and have the chance to be taken very, very seriously by somebody out there.
Hollywood's mania for sequels makes sense in light of how forgettable the films are. With no follow-up, who would remember they even exist?
Fandom should be about more than just emotionally protecting one's territory.
On the communal enjoyment of entertainment and the 'paradox of choice'.
Flatter the audience at your own risk.